{"id":15441,"date":"2022-10-28T17:47:19","date_gmt":"2022-10-28T15:47:19","guid":{"rendered":"https:\/\/www.alumnforce.com\/?p=15441"},"modified":"2023-10-30T15:52:18","modified_gmt":"2023-10-30T14:52:18","slug":"promoting-its-career-offer-an-asset-for-the-network-its-members-and-its-partners","status":"publish","type":"post","link":"https:\/\/www.alumnforce.com\/en\/promoting-its-career-offer-an-asset-for-the-network-its-members-and-its-partners\/","title":{"rendered":"Promoting its career offer: an asset for the network, its members and its partners"},"content":{"rendered":"<p>Knowing how to communicate this offer and engage your community through your career service has many benefits for you, your members and your business partners. A virtuous circle to be exploited without moderation! Here are some tips to help you communicate about your career service, how your members and partners can benefit from it, and how it brings concrete value to your network.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"#accompagner-communaute\"><span style=\"font-weight: 400;\">1 &#8211; Supporting and growing your community<\/span><\/a><\/p>\n<p><a href=\"#ecosysteme-partenaires\"><span style=\"font-weight: 400;\">2 &#8211; Creating an ecosystem of committed partners<\/span><\/a><\/p>\n<p><a href=\"#valeur-reseau\"><span style=\"font-weight: 400;\">3 &#8211; Highlighting the value of the network<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"accompagner-communaute\"><span style=\"font-weight: 400;\">Supporting and growing your community ? ?<\/span><\/h2>\n<p>Your career offer is an important asset to the members of your community. While many are aware of this, it is always good to remind them of the impact your service can have on their lives, both personal and professional.<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">The job board<\/span><\/span><\/h3>\n<p>The basis of any good Career Center, the job board where your members will be able to find all the offers from your partner companies and especially from your alumni. Because if the network has an advantage, it is that it can create unique opportunities thanks to the trust that binds your members together. We can speak of a &#8220;hidden market&#8221; only accessible to your community.<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">The mentoring<\/span><\/span><\/h3>\n<p>Mentoring is a phenomenon that has been gaining momentum since the containment, and whose value is now perceived by the players. It is a career service in its own right and is widely used for career guidance for students, entrepreneurship support or professional retraining. As such, your alumni are an invaluable source for your network. It allows them to value their expertise and also gives them the opportunity to get involved in the community.<\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-15442 size-full\" src=\"https:\/\/www.alumnforce.com\/wp-content\/uploads\/2022\/10\/Case-Sc-Po-Lille-Mentoring.png\" alt=\"Sciences Po Lille Mentoring case study to download\" width=\"600\" height=\"200\" srcset=\"https:\/\/www.alumnforce.com\/wp-content\/uploads\/2022\/10\/Case-Sc-Po-Lille-Mentoring.png 600w, https:\/\/www.alumnforce.com\/wp-content\/uploads\/2022\/10\/Case-Sc-Po-Lille-Mentoring-300x100.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">Lifelong learning<\/span><\/span><\/h3>\n<p>Numerous lifelong learning projects are emerging. Faced with the phenomenon of skills obsolescence, it is now essential to be regularly trained in the latest technologies and market trends. According to a McKinsey study, by 2025, nearly 6 million jobs could disappear&#8230; But 15 million could be created, depending on the sector and profession. Other avenues should be explored, such as training in soft skills rather than hard skills&#8230;<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"ecosysteme-partenaires\"><span style=\"font-weight: 400;\">Creating an ecosystem of committed partners ?<\/span><\/h2>\n<p>Your community now sees the value of the career offer. They are engaged and looking for opportunities. This is where the first arc of the virtuous circle is created!<\/p>\n<p>The space you offer to your partner companies is a real showcase within your network. It is a great employer branding tool, which has the competitive advantage of giving visibility to both student and senior profiles. Especially since, with the AlumnForce x Welcome to the Jungle partnership, the company files present on WttJ are automatically transferred to the job board! This will simplify the work of your partners and save time to strengthen your relationship with them.<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"valeur-reseau\"><span style=\"font-weight: 400;\">Highlighting the value of the network ?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">And now we come full circle \u267e\ufe0f<\/span><\/p>\n<p><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">Your community:<\/span><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">is committed<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">help each other personally and professionally<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">share employment and business opportunities<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">Your partners:<\/span><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">have exclusive access to candidates<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">reach a wide audience<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">promote their employer brand<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Here are some examples of effective communication to generate engagement (in French):<\/p>\n<p><span style=\"font-weight: 400;\">Student communication &#8211; Universit\u00e9 Polytechnique Hauts-de-France<\/span><br \/>\n<iframe title=\"Post int\u00e9gr\u00e9\" src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:ugcPost:6988384799564390400\" width=\"500\" height=\"720\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Highlighting the mentoring programme &#8211; Universit\u00e9 Toulouse 1 Capitole<\/span><br \/>\n<iframe title=\"Post int\u00e9gr\u00e9\" src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:ugcPost:6945728365672726528\" width=\"500\" height=\"800\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p>The added value of your career service is very strong and benefits all stakeholders. It is up to you to make sure that everyone sees this value and widens the circle!<\/p>\n<div id=\"mciapp-exclusion-container\"><\/div>\n<div id=\"mciapp-exclusion-container\"><\/div>\n<div id=\"mciapp-exclusion-container\"><\/div>\n<div id=\"mciapp-exclusion-container\"><\/div>\n<div id=\"mciapp-exclusion-container\"><\/div>\n<div id=\"mciapp-exclusion-container\"><\/div>\n<div id=\"mciapp-exclusion-container\"><\/div>\n<div id=\"mciapp-exclusion-container\"><\/div>\n<div id=\"mciapp-exclusion-container\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>This is a major issue in the communication of alumni networks: career support. It has become an essential element to animate and engage your community, and knowing how to promote your offer is essential for all the stakeholders of your network!<\/p>\n","protected":false},"author":4,"featured_media":15438,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[183],"tags":[],"mise-en-avant":[],"solutions-liees":[208],"class_list":["post-15441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-career-center-2","solutions-liees-career-center-en"],"_links":{"self":[{"href":"https:\/\/www.alumnforce.com\/en\/wp-json\/wp\/v2\/posts\/15441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.alumnforce.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.alumnforce.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.alumnforce.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alumnforce.com\/en\/wp-json\/wp\/v2\/comments?post=15441"}],"version-history":[{"count":0,"href":"https:\/\/www.alumnforce.com\/en\/wp-json\/wp\/v2\/posts\/15441\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.alumnforce.com\/en\/wp-json\/wp\/v2\/media\/15438"}],"wp:attachment":[{"href":"https:\/\/www.alumnforce.com\/en\/wp-json\/wp\/v2\/media?parent=15441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.alumnforce.com\/en\/wp-json\/wp\/v2\/categories?post=15441"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.alumnforce.com\/en\/wp-json\/wp\/v2\/tags?post=15441"},{"taxonomy":"mise-en-avant","embeddable":true,"href":"https:\/\/www.alumnforce.com\/en\/wp-json\/wp\/v2\/mise-en-avant?post=15441"},{"taxonomy":"solutions-liees","embeddable":true,"href":"https:\/\/www.alumnforce.com\/en\/wp-json\/wp\/v2\/solutions-liees?post=15441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}