Animate your alumni network: 3 spaces to invest in to engage your community

The animation of your alumni network is the sinews of war! Your ability to animate your community has a direct impact on the feeling of belonging to your network.

The animation of your alumni network is the nerve of the war! It is the essential ingredient to keep your members loyal. Your ability to animate your community has a direct impact on the feeling of belonging to your network. In this article, we will directly address the 3 main areas you need to invest in to ensure quality exchanges with your members!

  1. In the field
  2. Online
  3. On social networks


The field: a place of commitment by definition

The association must be present, not only within the training establishment but also in the field through events such as afterworks, conferences or networking evenings... And this at any scale! Whether the event organized is local or international, the same investment from the members of the association must be felt.Moreover, the relationship plays a fundamental role in the animation of a network of graduates. It will foster a climate of trust because the very essence of an association is based on exchange. The virtual is no longer enough and physical animation is essential for any structure claiming to be a community federator. Being able to discuss face to face with a member of the association is always much more appreciable than doing it via email or videoconference.

Online: presence and connections are essential

It is your connected services that will attract your online members. When they join the platform, they are looking for sources of information, ways to enter the workforce with confidence, and tools to support them throughout their career. Remember to keep your directory up to date, offer a comprehensive job board and show that you are there for all their needs.
Offer them attractive and useful modules that will allow them to really engage in their professional life. In a hyper-connected world, the online portal is indispensable. It is both a showcase for the life of the network and a way to reassure graduates and attract future students to your institution. The digital strategy is vital to build the reputation and visibility of your network. However, digital is not as simple as it seems and many rules must be respected in order for it to be effective! Always be in the exchange and sharing. Keep an eye on your notifications, answer all the private messages and comments you receive. By keeping your network up to date, you show that you are involved and concerned by what your members have to say.
It is also essential that the graphic charter of the portal be similar to that of the training institution in order to convey a sense of belonging and to establish greater clarity. Last but not least, an online portal will allow you to communicate on a large scale, quickly and efficiently.
The idea is to extend this "family" spirit on Instagram. Before I found Instagram too corporate, too polished. I'd like to post more personal photos so that our students can identify with these graduates”. Perrine Cardinal, ICN Alumni Director

Social networks: the indispensable extension of the community experience

In order to extend the alumni experience, it is strongly advised to be present on social platforms. Creating a twitter, facebook and Instagram account is beneficial to any structure wishing to get closer to its members. By sharing less formal and more intimate content, you will naturally participate in the humanization of your structure and create a strong sense of belonging to which everyone wants to adhere. 
Furthermore, thanks to social networks you can develop an intuitive link to your alumni network. By sharing an event on Facebook, guests can click on it and be redirected to your alumni platform for example. Moreover, a real snowball effect will naturally occur when people will have "liked" and shared your publication on a large scale.
Social networks are a formidable vector of communication on a large scale and at a lower cost. However, it is necessary to understand the rules in order to maximize their potential and understand their proper use.
By creating an official account (94% of establishments are present on social networks) and by communicating sparingly about your events and news (only the essential should be revealed), you can succeed in bringing members of your community back to your platform. 
The university communicates institutionally on Facebook, Linkedin, Instagram, Twitter. Promotional information is put on the networks to make the platform known to our alumni, our students, our partners”. Mathias Depretz, Head of the Resources and Means Department of U-Link at the University of Lille, Lilagora.


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